Despite being dubbed the “Chinese version of Apple” and even being accused of plagiarism, due to some design similarities, the manufacturer achieved the recognition it was looking for in a much shorter period than Tim Cook’s company, founded in 1976. Xiaomi buys mi.com (2014) Positioning the brand correctly is a very important factor in this market and, to achieve success, the manufacturer needed a quick strategy. For this reason, the company decided to buy the Mi brand and logo for no less than $ 3.6 billion. That was just the beginning. Xiaomi enters the Guinness Book and Brazil (2015) Just a year later, the Chinese giant decided to celebrate its 5th anniversary with a series of promotions in its online store during the Fan Festival. In just 24 hours, more than 2 million cell phones were sold, guaranteeing a place in the Guinness World Record. In the same year, Xiaomi arrived in Brazil – the first country to receive the company’s products outside Asia. With the coordination of the former Chief Executive of Technology, the Brazilian Hugo Barra, the news was announced during an event in São Paulo. A few months and many complications later, the company said goodbye to the Brazilian lands.
