The news that Facebook was going to add ads to WhatsApp some time ago had kept the agenda busy. Despite all this news, Facebook still has not placed ads on WhatsApp. According to new information, the company has not given up these plans yet. It has been a long time since the allegations that emerged in 2018, but Facebook still cannot generate revenue from the world’s most used messaging app. A Facebook spokesperson who made a statement to Engadget on this matter confirmed that the ads to be added to the statuses are a long-term opportunity for WhatsApp. This information also shows how Facebook will bring ads to WhatsApp. The company will use phone numbers that will match Facebook and WhatsApp accounts to determine which ads are shown, while the ads it will add to the cases will generate revenue from WhatsApp’s vast user base. The information states that Facebook’s ad addition step will be carried out after the plan to merge messaging applications is complete. Facebook can lose users It is still unknown when we will start to see ads on WhatsApp, but according to some managers in the company, such a step can cause many WhatsApp users to close their Facebook accounts. The plan’s discussion within the company confirms that the system will not come very soon. According to The Information, Facebook will take years to merge messaging infrastructures. This shows that WhatsApp will not show ads unless there is a new plan. In fact, Facebook’s failure to generate advertising revenue from WhatsApp brings with it many conspiracy theories. According to many people, Facebook may have chosen to generate revenue from the app by selling user data on WhatsApp. The company’s previous criminal records reinforce these claims.
