Kate Middleton and Meghan Markle are two of the public figures most followed by the media and social networks. Since they both landed as members of British royalty, everything they do is commented on and imitated by millions of people and the fashion brands they wear, the food they eat and even the television series they watch, generates a huge influence on her followers. The figure of Kate and Meghan is a good platform for brands, any garment they wear, is sold out in a matter of seconds and stores are filled with customers looking for similar pieces. If we calculate this influence in money, the amount amounts to figures that exceed even the sum of many of the world’s most important wealth. https://www.instagram.com/p/B45Lv2Flk7x/?utm_source=ig_embed A study by the London Photography Institute managed to measure in dollars the profits generated by only the influence of these two celebrities on social networks. The result showed that the figure of the Duchess of Cambridge and the Duchess of Sussex adds up to 1.9 million pounds, or what is the same, 2.4 million dollars. To carry out this study, the researchers analyzed data from six fashion Instagram accounts specializing in royalty. In their publications they found 281 photos of Meghan, who gathered 3.8 million “likes,” and 161 photos of Kate, with 1.79 million “likes.” Thus, each of the likes was calculated as 0.33 pence.
A post shared by The Duke and Duchess of Sussex (@sussexroyal) on Oct 1, 2019 at 3:26am PDT A pretty chilling fact if we consider that Kylie Jenner, crowned as the highest paid influencer, earns 1.5 million pounds per publication, Kate Middleton and Meghan Markle do not receive money per publication. You may also like.
