Focused on advertisers with little experience in video editing and limited resources, Video Builder is an intuitive option for producing inviting advertisements. With it, users can produce and send advertisements to their business partners in a matter of seconds, in addition to learning good practices for online ads. The whole process is quite simple. The user begins by choosing templates from the library of layouts optimized for YouTube, filling them with still images, the logo itself, text, and adding some free music from the YouTube audio catalog. The advertiser can still customize all the colors and fonts displayed in the video.
For larger companies, the tool has some tricks. Video Builder brings agility to the creation process, serving as a source for light supplementary videos that can be references for a larger project. For small businesses, Video Builder can be a good way to communicate with your customers online, whether for promoting news, promotions or presenting products. Those interested in the tool must complete the form (in English) to participate in the Video Builder testing phase. Then, just wait for a Google contact via email. For now, the platform is available for computers through Chrome and in English only, but it is possible to produce videos in any language. Finally, it is worth mentioning that it is necessary to create a channel on YouTube to use videos from Video Builder.
