California-based Activision Blizzard organizes professional leagues of games such as Overwatch and Hearthstone and used the Twitch platform to broadcast these tournaments to people. Twitch was almost the only platform for the broadcasting of tournaments of many games because there was no broadcast site as widespread as Twitch. YouTube, which wanted to be a rival to Twitch, was constantly working on this path. Google has signed a brand new agreement that will turn the YouTube platform into a geared opponent across Twitch. Collaborating with Activision Blizzard, Google has now made the professional leagues of Activision Blizzard games exclusively for YouTube. Now, the tournaments of many games owned by Activision and Blizzard such as Hearthstone, Overwatch and Call of Duty will only be published on YouTube. This deal is critical to both Activision Blizzard and YouTube. This agreement between Google and Activision Blizzard is critical to both parties. This agreement will bring a big profit to both sides. Activision Blizzard will launch the opening season of the upcoming Call of Duty League on YouTube. In addition, this year, the third season of the Overwatch League will begin, and all Blizzard events to be held after that will be published on this platform. The part of the deal that works for YouTube is that it literally challenges Twitch. Now players who want to watch the tournaments of Activision Blizzard games will have to use YouTube to watch this broadcast. This will move the majority of viewers from Twitch to YouTube. Twitch platform, which first came to mind when it comes to tournaments and e-sports broadcasting, seems to not be mentioned alone in this course with this agreement. Strict followers of games such as Call of Duty, Hearthstone, Overwatch and their tournaments will now have to use the YouTube platform.

YouTube Officially Challenges Twitch - 36